Nicklas Bendtner scored twice for Denmark before they ultimately lost 3-2 to Portugal in their second Group B match at Euro 2012. This was an impressive performance that was only surprising to everyone but Nicklas Bendtner, who has been championing Nicklas Bendtner for years, and one that brought his total to six goals in five matches against Portugal.
So what did Bendtner do to celebrate this confidence-affirming moment in football's second biggest tournament? He did some advertising for a bookmaker with his underwear.
Yes, after scoring his second goal to bring Denmark back once again in the 80th minute, Bendtner lifted up his shirt and pulled down his shorts to reveal a pair of green underwear with the name of an Irish bookmaker on the waistband. According to The Mirror, this is likely to get Bendtner in trouble with tournament organizers and efficient money vacuum UEFA as it is a violation of their stringent rules on guerilla marketing (read: if UEFA can't profit from it, no one can). UEFA requires that "all kit items worn during the final tournament must be free of any sponsor advertising."
The 24-year-old striker was previously known for a drunken incident outside a London nightclub where his pants fell down as he was escorted to his car, allowing paparazzi a view of his decidedly less lucky (and profitable) underwear. More recently, he demanded people give him free pizza on a night out back home in Denmark.
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